Project: Run Fearless: Logo lockup
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Project: Run Fearless

M35

• Date added

24 February 2023

Project: Run Fearless is a Nike Running campaign where its mission is to help runners of all abilities, races, genders, and ages run with confidence and free from injury. The initiative was backed up by a range of rigorous studies.

Sydney-based design consultancy M35 worked closely with the Nike design team in Portland to develop a complete brand system for the campaign.

Client

Nike Running Portland

Year

2021

Designer

M35

Nike Internal Design Team

Photographer

Anthony Blasko

Typefaces in Use

Helvetica Neue
Adobe Ming
Courier New
Latin Modern Mono Condensed
Project: Run Fearless: Logo lockups
Project: Run Fearless: Custom seals
Project: Run Fearless: Photography
Information

M35 designed the entire visual identity system for the project including logo lockups, custom seals, flexible grid systems, art direction, colour palettes, and textures. The design system resulted in a set of modular brand assets that enable flexible local implementation by all of Nike’s territories around the world.

Project: Run Fearless: Campaign poster
Project: Run Fearless: Campaign video
Project: Run Fearless: Campaign poster
Project: Run Fearless: Campaign video
Project: Run Fearless: Campaign poster
Project: Run Fearless: Campaign poster

M35

M35 is an international design consultancy based out of Sydney. From category defying startups to publicly listed icons, the studio partners with ambitious clients to launch new brands, reimagine established ones, and accelerate growth. With a research-driven, human-centred and holistic approach, M35’s core expertise lies in brand origination and identity, products and packaging, publishing, physical environments and beyond.

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