• Date added
27 September 2023
Melbourne-based Chunky Move is a renowned contemporary dance company known for its bold, stunning visuals and genre-defying dance works.
Sydney-based design consultancy M35 collaborated closely with Chunky Move to develop a brand identity system that would emphasise digital and motion elements.
Typefaces in Use
The brand system crafted by M35 keeps all elements in a perpetual state of motion, colliding and intersecting, yielding unexpected and captivating visual outcomes. This movement affects the legibility of the content, offering glimpses of clarity and precision. Moreover, the design system is crafted to ensure that even print materials encapsulate these frozen moments of motion.