Nike Free: Store front

• Date added

20 April 2023

Nike Free is a minimalist running shoe that was first developed in 2005 to replicate the experience of running barefoot. 2019 represented a brand reset for Nike Free, with the focus shifting towards elevating both the science and natural benefits of the footwear.

Sydney-based design consultancy M35 collaborated with the Nike global team in Portland to redesign the entire Nike Free visual identity system.

Client

Nike Running Portland

Year

2020

M35

Creative Director

Jamie Mitchell

Designer

Liam Brown

Junior Designer

Samson Ossedryver

Typefaces in Use

Nike Free Sans
Helvetica Mono
Helvetica Neue
Information

The redesign by M35 included logo lockups, grid systems, a bespoke typeface, art direction, colour palettes, and materials. The design system resulted in a set of modular brand assets that enable flexible local implementation by all of Nike’s territories around the world.

Nike Free: Logo lockup
Nike Free: Ad
Nike Free: Ad
Nike Free: Posters
Nike Free: Poster
Nike Free: Poster
Nike Free: Posters
Nike Free: Posters
Nike Free: Bespoke typeface
Nike Free: Bespoke typeface
Nike Free: Bag close-up
Nike Free: Store front close-up
Nike Free: Store front close-up

M35

M35 is an international design consultancy based out of Sydney. From category defying startups to publicly listed icons, the studio partners with ambitious clients to launch new brands, reimagine established ones, and accelerate growth. With a research-driven, human-centred and holistic approach, M35’s core expertise lies in brand origination and identity, products and packaging, publishing, physical environments and beyond.

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