• Date added
20 April 2023
Nike Free is a minimalist running shoe that was first developed in 2005 to replicate the experience of running barefoot. 2019 represented a brand reset for Nike Free, with the focus shifting towards elevating both the science and natural benefits of the footwear.
Sydney-based design consultancy M35 collaborated with the Nike global team in Portland to redesign the entire Nike Free visual identity system.
Nike Running Portland
Typefaces in Use
The redesign by M35 included logo lockups, grid systems, a bespoke typeface, art direction, colour palettes, and materials. The design system resulted in a set of modular brand assets that enable flexible local implementation by all of Nike’s territories around the world.