• Date added
31 January 2023
WellRight is a Korean skincare brand deeply rooted in traditional Korean herbal remedies.
New York and Shanghai-based multidisciplinary design studio Workbyworks was approached to develop the brand concept and packaging design for WellRight.
Typefaces in Use
WellRight’s mission is to provide products and support to help individuals achieve and maintain healthy skin through the careful selection and combination of raw materials. Understanding the demands and stresses of contemporary life, WellRight strives to offer effective solutions for skincare.
The brand concept is centred on the idea that the human body is full of energy, and the design focuses on the inward extension process within the region, creating a dynamic and modern brand language that presents a new interpretation of the brand's traditional origins.
The brand wanted to convey the idea that the energy comes from within the customer themselves. To achieve this, the studio chose to use kraft paper which has a rough, raw texture to reflect the brand's oriental aesthetic.
“The brand wanted to convey the idea that the energy comes from within the customer themselves. To achieve this, the studio chose to use kraft paper which has a rough, raw texture to reflect the brand's oriental aesthetic.”
For the packaging design, Worksbyworks utilised two different fonts: a traditional elegant serif font and a simple and modern sans-serif font. The two fonts are interspersed in different areas to echo the core value of the brand's traditional herbal modern interpretation.