The use of synthetic chemicals in textile production harms the environment, workers, and wearers. In response to this issue, AIZOME developed an innovative dyeing method using only water, medicinal plants, and ultrasound. This not only gives the textiles additional health benefits, but also positively impacts the wastewater, providing natural health benefits such as anti-inflammatory properties, pain relief, and skin rejuvenation. Serviceplan Innovation’s main objective was to demonstrate the advantages of AIZOME's production process in a unique and unconventional manner. Using skincare and thoughtful design, Serviceplan Innovation sought to shift perceptions of the potential of industrial waste. While many focus on achieving zero or neutral impact, Serviceplan Innovation’s intention was to highlight AIZOME’s positive impact.

With Serviceplan Innovation leading the idea, strategy, and execution, Workbyworks collaborated on the design system. This design system combines visual elements inspired by ultrasound and traditional Japanese culture. The visual language employs a mix of dots, grid, lines, and everything that draws inspiration from AIZOME. It results in a complex yet loosely structured system that allows for endless use of variations, lines and dots. Dots, for instance, are utilised as infographics, the grid serves as a foundation for layouts, and lines act as structural elements that hold the box together.