• Date added
16 January 2024
smlXL is a technology start-up dedicated to enhancing transparency, utility, and accessibility in public computing within the blockchain space.
New York and Chamonix-based branding and graphic design studio DIA developed a generative design system inspired by the name smlXL, and crafted a dynamic visual language that encapsulates the essence of the technology start-up.
The name "smlXL" sparked exciting visual concepts, allowing DIA to depict scale, exponential growth, and momentum playfully, using only the five characters – smlXL. Starting with a motion behaviour, the studio crafted a custom tool to ensure efficiency, consistency, and control. The tool empowers capabilities such as importing images, video, and live cameras, providing flexibility in exporting a variety of formats suitable for both digital and print applications.