The brief called for a digital home that reflected the new identity while providing an intuitive and smart way to explore Sandisk’s product catalogue. Rooted in the brand’s technological heritage, Aino designed a contemporary and finely detailed design system that highlights Sandisk’s portfolio of high-performance storage solutions while also giving form to its new identity.

The design system is built on a strict grid and a refined visual language defined by distinctive shapes, blurred concierge overlays, and thoughtful typography. The pixel serves as a guiding motif, accompanied by the monospaced font NB Architect, while Pilat adds clarity in headlines and titles. Oversized rounded buttons call for action, while the dynamic concierge module adapts between search, filter, and information to guide users in finding what they need.