Peiping MachineMeat Studio
• Date added
10 January 2024
Peiping Machine, a craft brewery nestled in Beijing, is committed to purist brewing techniques and unwavering quality. Originating from the confines of a machinery-manufacturing factory, the brewery mirrors the ethos of its founders and brewmasters, embodying a preference for no-nonsense, top-tier beer crafting.
Toronto and Beijing-based branding and graphic design studio Meat Studio was instrumental in shaping Peiping Machine's brand identity and packaging design.
Typefaces in Use
Drawing inspiration from the rich tapestry of the Peking era, the custom logo integrates "Li Shu" style brush calligraphy found in historical ephemera seamlessly. Meat Studio added a contemporary touch by accentuating the robustness and precision of the strokes. The brand identity, extending across the logo and packaging visual language, centres around the typography, striking a balance that blends East Asian sensibilities with a universal and modernist aesthetic.