Drawing inspiration from the rich tapestry of the Peking era, the custom logo integrates "Li Shu" style brush calligraphy found in historical ephemera seamlessly. Meat Studio added a contemporary touch by accentuating the robustness and precision of the strokes. The brand identity, extending across the logo and packaging visual language, centres around the typography, striking a balance that blends East Asian sensibilities with a universal and modernist aesthetic.