“We wanted to build a brand system that didn’t just reflect people – it responded to them. By using real human interaction as the input, we created a generative tool that transforms lived moments into dynamic brand expressions. It shifts branding away from static templates towards something more alive, more honest, and more connected to the people it represents. This was brought to life in close collaboration with @italiano.jpg.”

“A lot of identities in this sector are not well designed; they’re often created from people’s names. In the philanthropy category, Omidyar Network fell into the same bucket as everyone else, with corporate blues, safe greens, sterile greys, and a dated ‘on’ switch: a circle with a vertical line inside. It didn’t speak to the future vision.”