PORTO ROCHA transformed the ‘Betrue’ mark into a more declarative and less branded statement, which will be redesigned annually by a different LGBTQIA+ artist. This reaffirmed the campaign's original purpose and placed the creative power of the community front and centre. In addition, the wordmark was supported by a more inclusive colour gradient that conveyed the idea of ‘proudly in motion’, replacing the traditional Pride rainbow and reflecting the fluidity of contemporary queer identities.

The approach to photography reflects the multifaceted nature of the LGBTQIA+ community. This is achieved through the juxtaposition of two different photographic techniques: One that is sharp and documentary, and another that is fluid and sensorial. Additionally, the platform features widely varied illustration styles from different collaborators, showcasing the diverse artistic output of the community.

The identity system by PORTO ROCHA serves as an ever-evolving platform that fosters localised collaborations and partnerships with LGBTQIA+ artists and athletes from around the world. The imagery produced for the relaunch of Be True is a culmination of these efforts, featuring commissioned photographers, writers, stylists, designers, illustrators, and other creators. Esteemed names such as Luke Gilford, Ohni Lisle, and Leandro Assis have come together with influential figures who are redefining sports culture today, including Bretman Rock, Shiho Shimoyamada, and Gia Parr, among others.

The new Be True platform by Nike centres on queer, global talent in all aspects, creating a powerful space for self-representation that evolves with the LGBTQIA+ community. The works of these artists have been showcased worldwide through numerous impactful touchpoints, including retail takeovers, installations, films, billboards, and experiential activations.