The Wildest
PORTO ROCHA• Date added
9 May 2023
• Date added
9 May 2023
The Wildest is a new editorial platform launched by Kinship, a company focused on providing innovative solutions for pet owners. Aimed at providing relevant tips for millennials, The Wildest seeks to help pet owners navigate the wild world of pet parenting.
New York-based design and branding agency PORTO ROCHA developed an identity for The Wildest that matches its refreshingly unconventional approach to pet parenting.
Client
Tessa Gould
Jenna DiGiovanni
Emily Nesi
Claire Falloon
Year
2021
The Wildest is a new editorial platform launched by Kinship, a company focused on providing innovative solutions for pet owners. Aimed at providing relevant tips for millennials, The Wildest seeks to help pet owners navigate the wild world of pet parenting.
New York-based design and branding agency PORTO ROCHA developed an identity for The Wildest that matches its refreshingly unconventional approach to pet parenting.
After experiencing a surge in pet adoptions during the pandemic – with 70% of U.S. households now including at least one pet, and the number still growing. The millennials are now the largest pet parent demographic, but lacked resources for relevant guidance on life with animals. From training tips for poodles to understanding your cat's love language, The Wildest provides insights and advice on various aspects of pet ownership to empower readers.
