The name "för ägg" comes from the Swedish word for "for eggs”, which highlights the company's commitment to delivering high-quality eggs to as many people as possible. With the desire to deliver the deliciousness of fresh eggs to the masses, the company explored the possibility of using eggs outside of the poultry industry, and started a business that provides Western confectionery in which eggs play a leading role.

The new design references the in-house production process from start to finish, where simple eggs are transformed into refined delicacies such as chiffon cakes. Sitoh Inc. crafted a new logotype and logomark for för ägg, utilising a cracked egg as the primary visual element.

The concentric double circles evoke the essence of a raw egg, while the unique variations within the fragmented circles symbolise the lightness and delicacy of a chiffon cake. The typography is formed using these fragmented circles as its formative element.