VUUM is a visionary health and wellness brand with a mission to redefine nutrition for today's modern, active consumer. With the introduction of the world's first carbonated plant-protein drink, VUUM aims to revolutionise the way people approach their daily nutrition by combining plant-based protein with "natural caffeine", from sources like green tea extract, theanine, and guarana. 

Creative studio SOME DAYS developed every aspect of the brand and product launch, from the brand identity and packaging to its tone of voice, website, art direction, social media, and campaign – unified under the theme of 'Energy that’s not empty'.