Christopher Doyle & Co. created a dynamic identity system built around a bold, new logotype, allowing Vivien’s to showcase the work of their diverse team of artists. An embedded container device provides a flexible, scalable space for both stills and video content within the vertical lines of the logotype's letterforms. The logotype and system are paired with a set of contrasting typefaces to give the brand a sophisticated, editorial tone. This system forms the foundation of an immersive digital experience that allows users to navigate a library of imagery and video content.

The result is a bold and confident identity that celebrates Vivien’s rich history in Australia’s creative industry and provides its roster of photographers, stylists, hair stylists, and makeup artists a platform to showcase their work to the world.