Built by artists for artists, Tezza was founded by photographers Tessa “Tezza” Barton and Cole Herrmann to enhance creativity with an intuitive user experience. Saint-Urbain designed the brand identity to reflect this ethos — aspirational, yet accessible, editorial, yet organic.

Drawing inspiration from high-fashion magazines, the rebrand combines editorial sophistication with Tezza’s warmth and approachability, blending classic and contemporary elements to set it apart from competitors in the crowded photo and video editing space.

Tezza’s visual system embodies its artistic DNA by blending creativity, community, and elevated aesthetics. The custom wordmark features sharp angles that echo the app’s square format, reinforcing its identity. The colour palette of cream and tan evokes the tactile quality of high-end fashion magazines, while bold accents add playfulness and energy. The typography pairs the refined, print-inspired Untitled Serif with the structured modernity of Untitled Sans, balancing tradition with a forward-thinking approach. The refined Tezza face icon, originally designed by Zhenya Rynzhuk, and approachable illustrations add warmth and connection.

The rebrand extends across Tezza’s digital interface and real-world activations. A streamlined magazine-inspired website and custom motion graphics enhance user engagement, while merchandise, including phone cases, candles, and collage kits, strengthens its physical presence.