• Date added
10 February 2023
PUSH is a Berlin-based skate programme launched by Converse that promotes multicultural integration through music, sports, and art. On the first month of every month, PUSH takes place as an open skate school at a famous local venue called YAAM, with support from homegrown brands such as Place Mag, Civilist Berlin, and Give Something Back To Berlin.
Munich-based creative and design studio Daily Dialogue designed the programme’s dynamic identity.
Typefaces in Use
The PUSH identity is built on a logotype that incorporates the classic Converse logo to establish connection with the brand. The core of the identity is a set of trippy, light-hearted illustrations that change to reflect the topic of each session and event as the programme develops.