PUSH: Poster

• Date added

10 February 2023

PUSH is a Berlin-based skate programme launched by Converse that promotes multicultural integration through music, sports, and art. On the first month of every month, PUSH takes place as an open skate school at a famous local venue called YAAM, with support from homegrown brands such as Place Mag, Civilist Berlin, and Give Something Back To Berlin.

Munich-based creative and design studio Daily Dialogue designed the programme’s dynamic identity.

Client

Converse

Place Mag

Year

2020

Daily Dialogue

Creative Director

Maximilian Schachtner

Designer

Maximilian Schachtner

Typefaces in Use

Neue Haas Unica
Information

The PUSH identity is built on a logotype that incorporates the classic Converse logo to establish connection with the brand. The core of the identity is a set of trippy, light-hearted illustrations that change to reflect the topic of each session and event as the programme develops.

PUSH: Poster
PUSH: Animated posters
PUSH: Lettering
PUSH: Brand graphics
PUSH: Brand graphics
PUSH: Brand graphics
PUSH: Animated poster
PUSH: T-shirt design
PUSH: T-shirt close-up

Daily Dialogue

Daily Dialogue is a creative consultancy founded in 2015. With a focus on design, development and cultural productions, they specialise in art direction and identities for brands and publications in the fields of culture, fashion and architecture. Global issues such as diversity and social justice are integral to their works.

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