ØTHERS
Two Times Elliott• Date added
25 March 2024
• Date added
25 March 2024
ØTHERS is a revolutionary solution in the wellness industry that presents an alternative approach to well-being and wellness practices such as exposure therapy, sensory attunement, and tribe-making; ØTHERS aims to bridge the gap between mainstream wellness practices and authentic holistic well-being, delivering an unconventional, authentic, and transformative well-being experience.
London-based design studio Two Times Elliott crafted the brand identity for ØTHERS, focusing on creating a brand that represents outliers and those embracing a different perspective within the wellness industry.
Client
ØTHERS
Year
2024
Creative Director
James Horwitz
Strategy Director
Dani Sampson
Lead Designer
Edmund Lock
ØTHERS is a revolutionary solution in the wellness industry that presents an alternative approach to well-being and wellness practices such as exposure therapy, sensory attunement, and tribe-making; ØTHERS aims to bridge the gap between mainstream wellness practices and authentic holistic well-being, delivering an unconventional, authentic, and transformative well-being experience.
London-based design studio Two Times Elliott crafted the brand identity for ØTHERS, focusing on creating a brand that represents outliers and those embracing a different perspective within the wellness industry.
With a rich offering of daily practices, forums, curated music, and thoughtfully designed products, ØTHERS offers an accessible platform through an app or online. The solution seamlessly integrates exposure therapy, sensory tuning, and community-building rituals, offering a 360° approach to daily well-being. The functional fragrances, Mystic Zingaro and Red Skies, serve as olfactory signposts on this sensory journey, underpinned by rigorous scientific research at the White Mirror Lab in Lisbon.
Two Times Elliott's design philosophy for ØTHERS blended elements from both the natural and digital realms. The studio focused on exploring the 'other' within ourselves and the surrounding world, creating a design language for self-discovery and introspection. Emotive imagery and intricate graphic grid systems construct a multi-layered world, immersing users in a visually and emotionally rich experience.
With its cold and austere appearance, the ØTHERS logo embodies authoritative honesty. Despite its confident and upfront presence in the branding world, the "Ø" logo symbolises an anti-movement—an activist line breaking through and rewriting existing norms. The logo expresses a continuous sorting movement inspired by the concept of "mind hacking," involving manipulating cognitive processes. The brand aims to unlock endless logo interpretations by utilising all available characters and symbols.
