• Date added
30 October 2023
MOMOKAWA is a modern coffee bar situated in an old redevelopment community in Macau, embracing the principles of minimalism, wabi-sabi, and human craftsmanship. The founder drew inspiration from Stoicism, aiming to respond to the changes in the community with a serene and focused approach.
Macau-based design studio Loksophy worked on the brand strategy and system, ensuring each brand touchpoint exuded a sense of restraint and effectively conveys the founder's vision.
Typefaces in Use
In Japanese, "MOMOKAWA" translates to "river flow," symbolising coffee's impermanence akin to water's nature. A singular hand-drawn line is employed throughout the entire brand system, a unique element that cannot be replicated alongside a minimalist grid system.
Loksophy's brand strategy sought to create a refined and luxurious tasting experience for coffee enthusiasts. In Macao, cafes contend with limitations stemming from the population size and market purchasing power. The most effective approach to enhance their competitiveness is improving product quality and building a distinctive brand image that sets them apart from competitors in the long run. Regarding product quality, MOMOKAWA benefits from the advantages of professional baristas, high-quality beans, and the founder's extensive catering experience. Therefore, in shaping the brand strategy, the studio opted not to pursue an excessive design style or youthful personality. Instead, they focused on establishing a premium brand identity through a restrained, meticulous, dedicated brand experience.