In Japanese, "MOMOKAWA" translates to "river flow," symbolising coffee's impermanence akin to water's nature. A singular hand-drawn line is employed throughout the entire brand system, a unique element that cannot be replicated alongside a minimalist grid system.

Loksophy's brand strategy sought to create a refined and luxurious tasting experience for coffee enthusiasts. In Macao, cafes contend with limitations stemming from the population size and market purchasing power. The most effective approach to enhance their competitiveness is improving product quality and building a distinctive brand image that sets them apart from competitors in the long run. Regarding product quality, MOMOKAWA benefits from the advantages of professional baristas, high-quality beans, and the founder's extensive catering experience. Therefore, in shaping the brand strategy, the studio opted not to pursue an excessive design style or youthful personality. Instead, they focused on establishing a premium brand identity through a restrained, meticulous, dedicated brand experience.