At the heart of the brand lies a visual language grounded in both history and modernity. The logo, inspired by ancient manuscripts, fuses Gothic and contemporary influences, most notably expressed through the bespoke typeface, Magella Display. Headline typography is elevated through the integration of illustrated glyphs, creating a distinctive system where message and medium are deeply intertwined.

Named after the mountain’s original form, Magella Display embodies the convergence of nature and software. Its diagonal, elongated ascenders evoke the ascent to the peak, while condensed, squared letterforms capture the essence of the digital world. A series of contextual alternatives, including custom-designed glyphs that function as coded visuals, interlace with the text and transform each headline into a narrative of its own.