MoreSleep conducted an in-depth exercise to gain profound insights into LAS's brand, vision, and aspirations, allowing the agency to shape a comprehensive brand strategy. Through collaborative discussions, MoreSleep reimagined LAS's brand architecture and rebranded its name from "Light Art Space" to "LAS Art Foundation," to better reflect its mission and purpose.

MoreSleep developed a dynamic visual identity that encapsulates LAS into a bold, flexible, and accessible foundation that captures the essence of an ever-changing future while firmly placing the artists' work at the core.

The agency reimagined its website, crafting an interactive platform inviting audiences to explore its initiatives, exhibitions, and thought-provoking concepts. Reflecting LAS's role as a forward-thinking organisation, the website adopts a clear and adaptive design system.

MoreSleep extended the visual identity to various brand applications to ensure consistency across various touchpoints. Furthermore, the agency developed visual campaigns for LAS's online and in-person exhibitions, solidifying their presence in the art world.