• Date added

19 December 2023

LAI HUI Living: Overview

• Date added

19 December 2023

LAI HUI Living is a new Cantonese restaurant in Guangzhou operating under the Laihui brand.

Guangzhou-based visual design studio another design was responsible for the identity and packaging design to enhance the dining experience.

Client

LAI HUI

Year

2023

another design

Art Director

Liu Zhao

Creative Director

Liu Zhao

Designer

Du Xiaojun

Typefaces in Use

LAI HUI Living is a new Cantonese restaurant in Guangzhou operating under the Laihui brand.

Guangzhou-based visual design studio another design was responsible for the identity and packaging design to enhance the dining experience.

LAI HUI Living: Identity system
LAI HUI Living: Takeaway packaging
LAI HUI Living: Paper bags
LAI HUI Living: Packaging
LAI HUI Living: Signage
Information

Incorporating the concept of "every bite and sip is preordained," inspired by the Chinese philosopher Chuang-Tzu, another design used various plate forms with encircling typography to establish a comprehensive brand visual system. This design aims to evoke a sense of "sitting around the table and eating together from the same plate," promoting a cosy, shared dining experience.

LAI HUI Living: Plates
LAI HUI Living: Plate
LAI HUI Living: Plate
LAI HUI Living: Plate
LAI HUI Living: Plate

another design

another design is a transmedia visual design team. Their multidisciplinary approach empowers them to challenge the traditional way of thinking, push the boundaries of design language, and explore the diversity of design across various fields. Specialising in design strategies crossing culture and business, the team is dedicated to providing professional services and innovative strategies to their clients by striking a balance between cultural and commercial programmes.

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