Lachér Patisserie CNY 2023: Packaging

• Date added

11 April 2024

Lachér Patisserie, located in Klang Valley, Kuala Lumpur, is a French-style patisserie brand that revolutionises experiences and occasions through French cakemanship.

Kuala Lumpur-based design studio Where’s Gut designed the packaging design for their cookie gift sets for the 2023 Chinese New Year.

Client

Lachér Patisserie

Year

2023

Where's Gut

Creative Director

Magdalene Wong

Project Manager

PC Kwan

Typefaces in Use

Rational by René Bieder
Lachér Patisserie CNY 2023: Packaging
Lachér Patisserie CNY 2023: Packaging
Packaging Design

“The Blossoming of Spring” is inspired by the flowers of the four seasons: plum blossom, orchid, bamboo, and chrysanthemum, as often depicted in traditional Chinese paintings, each symbolising noble qualities. Chosen as the main graphic for the packaging, the plum blossom symbolises resilience and the emergence of life, having to endure the harsh winter before welcoming a blooming spring. The flowers of the four seasons are applied to individual cookie jars, complemented with pineapple tart box packaging featuring an abstract form of a waterfall.

The gift box is crafted from certified FSC papers to support sustainable practices. Each box cover is perforated, allowing it to be opened and repurposed as festive home decorations. Additionally, every gift set includes a set of four red packets, each symbolising the four seasons.

Lachér Patisserie CNY 2023: Packaging
Lachér Patisserie CNY 2023: Packaging
Lachér Patisserie CNY 2023: Packaging
Lachér Patisserie CNY 2023: Packaging
Lachér Patisserie CNY 2023: Packaging
Lachér Patisserie CNY 2023: Packaging
Lachér Patisserie CNY 2023: Packaging
Lachér Patisserie CNY 2023: Packaging

Where's Gut Studio

Where’s Gut Studio practises design through strategic storytelling to achieve practical, timeless, and engaging solutions. Working collaboratively with brands and organisations, the studio aims to create a visual language that communicates who they are while simultaneously providing clarity about their purpose.

1 of 11