• Date added

28 March 2024

Institute of Sport: Logo

• Date added

28 March 2024

The Institute of Sport, a social sports club at the intersection of sport and community building, was launched through a collaboration between the Swiss sports performance brand On Running and Copenhagen-based concept store Grocery.

Copenhagen-based creative agency Astrae Studio created the brand identity, drawing inspiration from science-related visuals to mirror On Running's innovative technology.

Client

Grocery

On

Year

2023

Astrae Studio

Creative Director

Carl-Emil Storm Gabrielsen

Jesper Uttrup

Typefaces in Use

The Institute of Sport, a social sports club at the intersection of sport and community building, was launched through a collaboration between the Swiss sports performance brand On Running and Copenhagen-based concept store Grocery.

Copenhagen-based creative agency Astrae Studio created the brand identity, drawing inspiration from science-related visuals to mirror On Running's innovative technology.

Institute of Sport: Lockup
Institute of Sport: Logo
Design

The sports club prioritises community building over performance, and Astrae Studio employed dots and dynamic typographic layouts to symbolise a group of people engaging in sports. Guided by On Running's innovative technology to create its products, the Institute of Sport aims to explore and research various sports disciplines, reflected in the science-related visuals incorporated into the identity.

Institute of Sport: Poster
Institute of Sport: Posters
Institute of Sport: Posters
Institute of Sport: Poster
Typography

Astrae Studio used their font Therma for the identity, an uppercase monospaced font inspired by typefaces used on low-fi machines like calculators, receipt printers, and old video game consoles. Therma exudes a technical feel that aligns with the science-inspired direction, while its resemblance to typefaces found in college varsity apparel represents community and sports.

Institute of Sport: Cap
Institute of Sport: Typography
Institute of Sport: Typography
Institute of Sport: Dots
Institute of Sport: Poster
Institute of Sport: Poster

Astrae Studio

Astrae Studio is a Copenhagen-based creative agency led by Carl-Emil Storm Gabrielsen. Through design and communication, the agency works closely with clients and collaborators to find and execute their distinct visual narratives.

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