Hommey
A Friend of Mine• Date added
1 May 2023
Hommey is a Melbourne-based cushion store that specialises in creating high-quality, handcrafted products for everyday living.
Melbourne-based design studio A Friend of Mine developed the brand identity as well as an eCommerce website for the store, creating a welcoming yet comforting appeal while delivering a ‘look good, feel good’ experience for customers.
Client
Hommey
Year
2021
Creative Director
Suzy Tuxen
Designer
Alexandra Kimpton
Web Developer
DotDev
As a new entrant to the market, A Friend of Mine has meticulously crafted Hommey to embody a friendly and approachable persona that is brimming with charm and accessibility. The brand’s tone of voice brings a sense of comfort – complete with a squishable brandmark, retro throwback colours, and a playful suite of illustrations.
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