HommeyA Friend of Mine
• Date added
1 May 2023
Hommey is a Melbourne-based cushion store that specialises in creating high-quality, handcrafted products for everyday living.
Melbourne-based design studio A Friend of Mine developed the brand identity as well as an eCommerce website for the store, creating a welcoming yet comforting appeal while delivering a ‘look good, feel good’ experience for customers.
As a new entrant to the market, A Friend of Mine has meticulously crafted Hommey to embody a friendly and approachable persona that is brimming with charm and accessibility. The brand’s tone of voice brings a sense of comfort – complete with a squishable brandmark, retro throwback colours, and a playful suite of illustrations.