HKU Med: Collaterals

• Date added

10 March 2023

The HKU LKS Faculty of Medicine has a rich history as one of the oldest institutions at The University of Hong Kong (HKU). However, its previous logo presented multiple typographic problems and lacked consistency, with different adaptations being used by various schools and departments within the faculty.

Hong Kong-based branding and design studio Toby Ng Design was tasked with refreshing and unifying the faculty's brand identity, while addressing issues relating to the logo.


LKS Faculty of Medicine, The University of Hong Kong (HKU Med)



Toby Ng Design

Creative Director

Toby Ng


Banana Chan

Typefaces in Use

Helvetica Neue

Addressing the complexities of the old logo, the new identity adopts a concise and modern typographic approach. An organised and logical system is created by abbreviating the faculty name into an acronym that can be used alone in short form or in bold type with the names of different schools and departments. The new identity maintains strong readability in all scenarios, both large and small, making it easily applicable across print and digital.

HKU Med: Logo system
HKU Med: Old logos
HKU Med: New logos
HKU Med: Stationery set
HKU Med: Programme booklet

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