Before beginning the design process, the team at HOUTH sought to understand what kind of visuals would encourage people to download and share the app with others. Through their exploration of the concept of sharing, they discovered that the most pure and direct emotion that people want to share with others is happiness.

Using modern lines, geometric elements to design the flowers and vases representing each brand’s essential spirit, the HeySong flowers display the passion to pursue the dream and the Eslite vases show the possibility of making life beautiful.