ENEY is a jewellery brand dedicated to lab-grown diamonds that are identical to earth-mined diamonds in every way, except that they are grown in a lab. Rather than adhering to the traditional context of premium, glamorous, and luxurious diamonds reserved for a select few, the brand aims to integrate diamonds as a form of individuality within a jewellery narrative that places greater emphasis on fashion and sensibility.

New York City- and Tokyo-based creative studio Bangal Dawson developed the brand strategy and designed the visual language. The result is a brand that feels modern, refined, and effortlessly luxurious, extending across brand identity, digital experiences, social media, packaging, and store design.