Crash by Les LouangesPrincipal
• Date added
31 January 2023
Crash is an album by Vincent Roberge that tells the story of the last three years of his life, covering themes such as love, friendship, success, and the loss of emotional control that often accompanies these experiences.
Montreal-based strategy and design firm Principal conceptualised the visual identity for the album release.
The album comprises 15 tracks that are both melancholic and catchy, providing a reflection on the challenges that the singer-songwriter faced during this time of rapid change. Crash offers a candid portrayal of the ups and downs of life and the emotions that can come with it.
For the visual identity, Principal aimed to evoke the loss of control and vertigo that can come with facing a new reality through a visual language that is both impactful and sensitive. They sought to embrace imperfection and create a sense of urgency to live, reflecting the emotions and experiences conveyed in the music.