For its identity, Botnia positions itself at the intersection of nature and earth, a concept conveyed through its logo. The packaging, designed to evoke honesty and eco-friendliness, incorporates raw materials such as aluminium. Artists, including Dominica Brychcy, contribute illustrations that capture the essence of the brand, seamlessly integrated into the eco-friendly packaging produced by Marceli Printery. Drawing inspiration from raw materials, the colour palette imbues a bright, pastel, and organic aesthetic, culminating in a spa-like experience that harmonises with the brand's identity.