amble sheep
low key Design Company• Date added
30 December 2023
• Date added
30 December 2023
amble sheep is a coffee brand inspired by nature, with origins traced back to the historical Huizhou region and its rich artisan culture. With a mission to provide quality coffee to locals and global visitors, the brand aims to create a relaxing place to rest.
Shanghai-based design studio low key design company played a pivotal role in shaping amble sheep's visual identity and packaging design, resulting in a friendly and relaxed visual brand expression embodying the essence of the brand’s light-hearted charm.
Client
amble sheep
Year
2023
Graphic Designer
Jieru Chen
amble sheep is a coffee brand inspired by nature, with origins traced back to the historical Huizhou region and its rich artisan culture. With a mission to provide quality coffee to locals and global visitors, the brand aims to create a relaxing place to rest.
Shanghai-based design studio low key design company played a pivotal role in shaping amble sheep's visual identity and packaging design, resulting in a friendly and relaxed visual brand expression embodying the essence of the brand’s light-hearted charm.
The amble sheep logo adopts lowercase letters, offering a friendly and relaxed visual expression. The auxiliary logo ingeniously integrates the sheep's outline with the letter "A," inspired by the serene ambling of a sheep herd on a grassy landscape.