• Date added

30 December 2023

amble sheep: Coffee beans packaging

• Date added

30 December 2023

amble sheep is a coffee brand inspired by nature, with origins traced back to the historical Huizhou region and its rich artisan culture. With a mission to provide quality coffee to locals and global visitors, the brand aims to create a relaxing place to rest.

Shanghai-based design studio low key design company played a pivotal role in shaping amble sheep's visual identity and packaging design, resulting in a friendly and relaxed visual brand expression embodying the essence of the brand’s light-hearted charm.

Client

amble sheep

Year

2023

low key Design Company

Graphic Designer

Jieru Chen

Typefaces in Use

Boris by Giulia Boggio

amble sheep is a coffee brand inspired by nature, with origins traced back to the historical Huizhou region and its rich artisan culture. With a mission to provide quality coffee to locals and global visitors, the brand aims to create a relaxing place to rest.

Shanghai-based design studio low key design company played a pivotal role in shaping amble sheep's visual identity and packaging design, resulting in a friendly and relaxed visual brand expression embodying the essence of the brand’s light-hearted charm.

amble sheep: Coffee beans packaging
amble sheep: Coffee beans packaging
Logo

The amble sheep logo adopts lowercase letters, offering a friendly and relaxed visual expression. The auxiliary logo ingeniously integrates the sheep's outline with the letter "A," inspired by the serene ambling of a sheep herd on a grassy landscape.

amble sheep: Coffee beans packaging
amble sheep: Coffee beans packaging
amble sheep: Takeaway cup
amble sheep: T-shirt
amble sheep: Takeaway cup
amble sheep: Information card
amble sheep: Logo close-up
amble sheep: Coffee beans packaging
amble sheep: Coffee beans packaging

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