Baillat Studio created a campaign centred around connection, a cornerstone of creative thinking that links elements to generate new ideas. Graphically, the concept takes form in the shape of an interconnected galaxy of dots, representing the Canadian creative community and its multifaceted contributors. This campaign unfolded over several months, beginning with a call for project submissions and culminating in a publication showcasing the celebrated projects from the awards ceremony, accompanied by an opening video for the event.